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Lanocrème is the founding brand of Lanocorp. Rich in history this brand dates back to 1959 and is well
recognised globally due to high profile ranging being stocked in Airports, Duty Free stores and gift stores.

The fresh new look and re-formulated products have been updated to meet the changing demands and trends.

Positioned with a unique, vintage inspired ‘Modern Heritage’ look that truly speaks to the genuine, authentic reputation of this well established brand, while holding true to its Lanolin formulation base.

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By Nature™ was established in 2012. It is built on the foundations of being an entry-level New Zealand made skincare brand that is affordable in price and free from nasty chemicals and parabens.

Leaders in innovation and recognising top trends, By Nature is ever developing to position itself in the fast moving beauty market. The New Zealand made products are found in some of the world’s biggest retailers and distributed around the globe, including, USA, Canada, Europe, United Kingdom, Australia and New Zealand.

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Goodness was developed by the team at our parent company Trilogy. Since joining the Lanocorp family in 2020, the brand continues to grow and still remains honest to its standards of vegan, clean, transparent and accessible skincare.

The product range is designed, developed and manufactured with sustainability top of mind - from all packaging to formulations. The skincare range continues to grow alongside arising skincare trends with the Gen Z consumer in mind. 

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